Formula 1 has announced the partnership with a new supplier of sparkling wine ahead of the 2021 season. Ferrari Trento, a family-owned business originating from the Italian Alps, has entered into a 3-year partnership deal with F1 as the ‘Official Toast’ of Formula 1.
Ferrari Trento take over the title from Champagne Carbon, who have moved on from the F1 world after concluding a 3 year deal with the sport, to embark on a new partnership with Bugatti. Champagne X Bugatti = SEG (Super Expensive Goods), click here if your money’s burning a hole in your pocket.
So from now on, you will see Ferrari on the podium, regardless of how they perform.
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